In our fast-moving digital society, your business website is often the first touchpoint potential customers have with your business. Many small business owners have a website but they’re often so busy with the day-to-day operations of their business, they don’t remember to keep their website up to date. Here are some key benefits of a website redesign:
1. Improved website design
If your website doesn’t look modern but instead, looks like it belongs in the early 2000s, it’s time for a website redesign. An outdated design can make your business appear old-fashioned, which can affect user trust and engagement.
2. Better user experience
A website should be easy to navigate and provide a smooth experience for users. If visitors have difficulty finding information, come across broken links, or face slow loading times, they are likely to leave your site quickly. High bounce rates and low engagement are clear signs that you need a website redesign.
3. Mobile-friendliness
Mobile devices make up almost 60% of global internet traffic. For this reason, it is critical that you have a mobile-friendly website. If your site isn’t optimised for mobile devices, you could be missing out on a significant amount of potential traffic. A website redesign can ensure your site is responsive and accessible on desktop, tablet and mobile.
4. Branding change
Your website should reflect your current business branding. If your business has undergone rebranding, your website should be updated to ensure it aligns. Clients look for consistency across all aspects of a business. Oftentimes, businesses update their logo, colour scheme, or style but don’t get around to ensuring their online presence reflects these changes. Strong brand consistency ensures your clients can keep track of your image.
5. Boost conversion rates
If your website isn’t converting visitors into clients, it’s worthwhile investigating what’s going wrong. A website redesign can help improve the structure, spacing, content, call-to-action buttons, visuals and overall user journey, making it easier for visitors to find what they need and take action.
6. Increased website security
Older websites may have security weaknesses that can put your business and clients at risk. A website redesign can integrate the latest security features to protect your site from threats and ensure regulatory compliance.
7. Updated website content
If making updates to your website is a challenging and slow process, it might be time for a website redesign. The latest content management systems (CMS), such as WordPress, make it easier to manage and update your site, allowing you to keep content up to date and relevant.
8. Implement local SEO strategies
Local SEO strategies can significantly benefit your business by boosting online visibility and driving targeted traffic. They are cost-effective and help build trust and credibility through positive local search results and reviews. Additionally, local SEO provides a competitive edge by making your business more visible to nearby clients. This focus on local search helps attract potential clients who are more likely to convert, fostering growth and success in your community.
9. Competitiveness in the market
It’s always worthwhile having a look at your competitors’ websites. If they have more modern, user-friendly sites, potential clients might be skipping over your business in favour of the competition. A website redesign can help you attract more visitors and boost you reputation.
Conclusion
By investing in a website redesign, you can significantly improve user experience, increase engagement, and boost leads. We recommend regularly assessing your website’s performance and keeping an eye on design trends to determine when your website needs redesigning.
If you have any specific questions or need further assistance with your website redesign, feel free to contact My Web Gem on 0409 575 590!